Sponsoring the Thirsty 13 Half Marathon is a great way to connect your business with a highly engaged audience of runners in
Durango and the surrounding area.
Reasons To Sponsor
Here are some of the reasons why a Thirsty 13 sponsorship is so effective:
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Wide Reach. We connect you with our e-mail list of 7000 runners. Your logo also appears on our website, with over 20,000 unique visits per year.
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Targeted Audience. With us, you know exactly who your message is connecting with. Our audience is 61% female, average age of 39, median
household income of $128,000. They are evenly split between Durango locals and destination visitors. And of course, you know that they are all health and fitness
oriented.
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High Engagement. When we send out an e-mail, the open rate averages 60%. Industry average for marketing e-mails is less than 15%. Why are we so
much better? Because our runners are interested in the information that we share with them.
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Low Cost. Annual sponsorship packages start at just $750. That's about the price of one ad in the Durango Herald.
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Year-Long Opportunity. Your sponsorship lasts the full calendar year, so your message will connect with our audience many times over the course of twelve
months.
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Exclusivity in Your Business
Category. Lock out your competition. We guarantee that you will be the only
sponsor in your business category for as long as you wish to remain a sponsor.
Sponsorship Package Includes:
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Your message to the runners on our race website (20,000 visits per year), along with your full-color logo and a link to your
website.
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Your logo on the race registration platform with a link to your website.
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Your 1-color logo on the back of the race shirts that every runner and volunteer receives.
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Your logo in the footer of e-mails sent to our mailing list throughout the year.
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Endorsements throughout the year from the race director.
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Your promotional item prominently displayed and made available to runners at packet pickup.
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Acknowledgment of your business during pre-race and post-race ceremonies.
Free race stuff:
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One complimentary race entry
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Two race shirts
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An invitation to the sponsor appreciation party at Ska Brewing
Lock out your competitors:
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You will be the only race sponsor in your business category – guaranteed to lock out your competition.
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You will have first right of refusal for sponsorship next year.
What Makes Us Special?
- It’s a great event! The Thirsty 13 Half Marathon is wildly popular with runners.
- Excellent reputation! The race is professionally managed and has excellent name recognition and a loyal following.
- Great cause! A portion of every race entry goes to the United Way of SW Colorado.
Want to Discuss Sponsoring The Race?
Contact race director Matthew Krichman at (970) 903-6774 or by e-mail at thirsty13durango@gmail.com.