TBK Bank Thirsty 13 Half Marathon
TBK BankThirsty 13 Half Marathon

Sponsorships

 

Sponsoring the Thirsty 13 Half Marathon is a great way to connect your business with a highly engaged audience of runners in Durango and the surrounding area.

 

Reasons To Sponsor

 

Here are some of the reasons why a Thirsty 13 sponsorship is more effective than other forms of advertising like radio and print media:

 

  1. Wide Reach.  Our e-mail list consists of over 5200 runners.  Our Facebook page has 900 followers.  Our website receives over 20,000 unique visits per year.
  2. Targeted Audience.  With us, you know exactly who your message is connecting with.  We have demographics on age, gender, zip code, even median household income, for our mailing list.  Our audience is 60% female, average age of 39, median household income of $122,000.  And of course, you know that they are all health and fitness oriented.
  3. High Engagement.  When we send out an e-mail, the "open" rate averages 60%.  Industry average for marketing e-mails is less than 15%.  Why are we so much better?  Because our runners are interested in the information that we share with them.
  4. Low Cost.  Annual sponsorship packages start at just $600.  That's about the price of one ad in the Durango Herald.
  5. Year-Long Opportunity.  Your sponsorship lasts the full calendar year, so your message will connect with our audience many times over the course of twelve months.
  6. Personal Endorsement.  We only partner with businesses that we believe in.  So when we share your message with our runners, it goes out with a personal endorsement from the race director.
  7. Exclusivity in Your Business Category.  Lock out your competition.  We guarantee that you will be the only sponsor in your business category for as long as you wish to remain a sponsor.

 

Sponsorship Package Includes:

 

  • Your message to the runners on our race website (20,000 visits per year), along with your full-color logo and a link to your website.
  • Your logo on the race registration platform with a link to your website.
  • Your black and white logo on the back of the race shirts that every runner and volunteer receives.
  • A dedicated section in the race newsletter to communicate your message to our database of 5000+ runners, with an "open rate" over 60%.
  • Numerous endorsements throughout the year from the race director.
  • Your promotional item prominently displayed and made available to runners at packet pickup.
  • Your banner displayed prominently at the finish line of the race.
  • Acknowledgment of your business during pre-race and post-race ceremonies.
  • Frequent posts and shares about your business on the race’s Facebook page.

 

Free race stuff:

  • One complimentary race entry
  • One complimentary Brewfest entry
  • Two race shirts
  • An invitation to the sponsor appreciation party at Ska Brewing

 

Lock out your competitors:

  • You will be the only race sponsor in your business category – guaranteed to lock out your competition.
  • You will have first right of refusal for sponsorship next year.

 

What Makes Us Special?

  • It’s a great event!  The Thirsty 13 Half Marathon is wildly popular with runners. 
  • Excellent reputation!  The race is professionally managed and has excellent name recognition and a loyal following.
  • Great cause!  A portion of every race entry goes to the United Way of SW Colorado.

 

Want to Discuss Sponsoring The Race?

 

Contact race director Matthew Krichman at (970) 903-6774 or by e-mail at thirsty13durango@gmail.com.

 

 

 

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